Staples’ latest ad slogan is “What the L?” That sounds like what postal workers said when they found out the retail chain planned to steal their work.
The Long Island, New York, local of the American Postal Workers Union didn’t waste any time after the news broke in November. Members voted to boycott Staples and ask their friends and neighbors to do the same.
“The ball started rolling then,” said President Pete Furgiuele—and APWU soon launched a national campaign.
Across the country, local delegations visited Staples stores in January to threaten a boycott unless the retailer’s new “postal units” are staffed by actual postal employees.